Though both of them attempted to follow independent career paths with temporary success, during the year 2015, one of them underwent a challenging infertility experience that required several medical interventions abroad. At that time, Alicia and Alexandra were living far away from each other. This separation was a challenging moment for both of them and led to the initiation of a project that united them, merged their talents and embodied strength and the power to keep fighting. Hera, as her history implies -Queen of the Greek Gods- exemplified women reaching their dreams even through hard circumstances.
 Hera Concept is not only a luxury label but a sustainable way to give back.
With each item sold,  Hera helps many infertile women around the world, funds innovative scientific projects of Ovarian Cryopreservation and is a sustainable member of The National Infertility Association.