While completing their college degrees in Business, Marketing, Interior and Fashion Design, Alicia and Alexandra were essential representatives of the Peruvian modeling and fashion scene. Internationally they have participated in numerous fashion events for renowned labels including Dior, Versace, Ermenegildo Zegna, etc.
Though both of them attempted to follow independent career paths with temporary success, during the year 2015, one of them underwent a challenging infertility experience that required several medical interventions abroad. At that time, Alicia and Alexandra were living far away from each other. This separation was a challenging moment for both of them and led to the initiation of a project that united them, merged their talents and embodied strength and the power to keep fighting. Hera, as her history implies -Queen of the Greek Gods- exemplified women reaching their dreams even through hard circumstances.
Hera Concept is not only a luxury label but a sustainable way to give back. Today Hera helps many infertile women around the world, funds innovative scientific projects of ovarian cryopreservation and is a sustainable member of The National Infertility Association.
Thanks to Hera Concept, numerous women like Alicia and Alexandra have been able to build their families.